Common Fuel Consulting has been advising founders, investors, and established companies on launching, growing, and reinventing beverage and consumer goods brands since 2020. We are founded on a simple belief; that brand owners deserve advice from someone who has sat in their seat and learned the most valuable lessons along the way.

Amy has spent more than 25 years across the beverage, hospitality, and luxury CPG industries. She has founded and scaled, raised capital, led sales organizations, built distribution across 44 states, and been part of creating over 50 products/brands.

She holds the Certified Sommelier credential from the Court of Master Sommeliers and is a member of Les Dames d'Escoffier International DC Chapter, the philanthropic organization of leading women in food, beverage, and hospitality.

Her career includes decades of progressive leadership and entrepreneurship with full P&L responsibilities. {View Amy’s LinkedIn}

Amy's perspective comes from every layer of the value chain: product, positioning, operations, distribution, and the consumer. That range lets her see around corners, spotting the margin leak in a pricing model, the distributor mismatch before it costs a year, or the white space competitors have missed.

How We Work

Senior-level, always. Amy is deeply involved with every client and project.

Operator-minded. Our recommendations are built to be executed, with real-world constraints like cash, capacity, and route-to-market in mind.

Selective by design. We take on a limited number of engagements so every client gets real strategic attention. That's why we're direct about fit, timing, and what will move the needle.

Honest counsel. Sometimes the most valuable advice is "not yet," or "not this way." We'll tell you.

What Drives Us

We believe great brands are built on better insights and sound business fundamentals. Beautiful packaging and a great story matter, but they don't survive weak margins, the wrong distributors, or poor timing. We help clients get the business right so the brand can thrive.

Let's Talk

Whether you're preparing to launch, scale, or reinvent, we'd welcome the conversation.